Your customer wants to buy. Kredivo is in the way.
Not because they do not want Kredivo — but because you have not enabled it yet. Indonesia’s BNPL market is accelerating, and sellers who offer flexible payment options at checkout consistently report higher average order values and fewer abandoned carts in the Rp 500,000–2,000,000 range where BNPL converts best.
This guide explains how the Kredivo Seller program works: fees, settlement terms, which platforms it supports, and how it stacks up against SPayLater, Akulaku, and Indodana — so you can decide whether it belongs on your store.
What Is Kredivo Seller and How Does the Merchant Program Work?
Kredivo Seller is the merchant-side portal and program through which ecommerce businesses in Indonesia enable Kredivo as a checkout payment option. Merchants register once and Kredivo handles credit underwriting, consumer repayment, and disburses the full transaction value to the merchant (minus fees) within days. Kredivo reports 4,000+ active merchant partners across online and offline channels and claims at least a 30% increase in retail sales for participating merchants (Kredivo merchant page).
On the consumer side, buyers apply to Kredivo once and receive a credit limit — up to Rp 30 million — that they can use at any Kredivo-enabled store. They choose to pay in full within 30 days or split the purchase into 3, 6, 12, 18, or 24-month instalments. The seller receives the full transaction value from Kredivo immediately after the order is confirmed. You do not wait for the buyer to complete their repayment schedule.
The Kredivo Seller portal (seller.kredivo.com) is where merchants manage transactions, view settlement reports, process refunds, and track BNPL-attributed sales. The merchant dashboard (merchant.kredivo.com) handles onboarding and account management.
For indirect integrations — Tokopedia, Lazada, Bukalapak, Blibli — merchants do not need to interact with Kredivo’s portal directly. Kredivo is surfaced as a payment method within the platform’s checkout and settlement flows automatically once your account is linked.
What Are Kredivo’s Merchant Fees?
Kredivo charges a 1% service fee for 30-day paylater transactions, per Kredivo’s official RIPLAY (Ringkasan Informasi Produk dan Layanan) document published June 2024. For instalment plans (3, 6, 12, 18, or 24 months), merchant discount rates are negotiated individually and not published in Kredivo’s public documentation. Merchant communities across Indonesian seller forums report negotiated instalment MDRs typically in the 2–3% range, with rates varying by transaction volume, product category, and average order value.
This fee structure matters before you commit to the integration. The 1% fee on 30-day paylater is competitive for Indonesian BNPL — most instalment-based competitors charge 2% or more even on shorter tenors. The instalment rates are where the math gets more nuanced.
Kredivo does not publish a rate card for instalment MDR. Before signing a merchant agreement, request a direct rate quote from the merchant team at merchant.kredivo.com. Rate negotiation is standard practice — especially if your projected monthly GMV through Kredivo would exceed Rp 50 million.
Fee mechanics to understand before you sign:
- Kredivo’s MDR is charged on the transaction value, separate from any platform commission (Tokopedia, Lazada, etc.)
- If you sell a Rp 1,200,000 item via 3-month instalment at a 2.5% MDR, your Kredivo fee is Rp 30,000 per transaction
- Refunds processed after settlement are deducted from your next disbursement cycle — plan your refund policy accordingly
- There is no monthly minimum fee or setup fee to join the merchant program
The fee decision is a margin calculation. Average Kredivo transaction values sit in the Rp 800,000–1,500,000 range per user, based on Kredivo transaction data reported in April 2026 (readers.id). For items in that range, a 1–3% fee is typically recovered through the higher conversion BNPL delivers at checkout.
How Does Kredivo Compare to Other Indonesian BNPL Providers?
Kredivo leads on platform breadth and consumer base among independent BNPL providers in Indonesia. SPayLater (Shopee) is exclusive to Shopee’s ecosystem. Akulaku is stronger in electronics and appliance categories. Indodana has a smaller network. For multi-platform sellers on Tokopedia, Lazada, or an independent store, Kredivo is the most practical BNPL starting point — SPayLater handles Shopee automatically, Kredivo handles everything else.
| Provider | Platform Coverage | 30-Day Fee | Instalment MDR | Consumer Limit | Best For |
|---|---|---|---|---|---|
| Kredivo | Tokopedia, Lazada, Bukalapak, Blibli, own site | 1% | 2–3% (negotiated) | Up to Rp 30M | Multi-platform sellers outside Shopee |
| SPayLater | Shopee only | Built into Shopee fees | Built into Shopee fees | Rp 1M–10M (varies by user) | Shopee-only sellers |
| Akulaku | Tokopedia, Lazada, select sites | Negotiated | Negotiated | Up to Rp 20M | Electronics and appliance sellers |
| Indodana | Select platforms, own site | Negotiated | Negotiated | Up to Rp 8M | Secondary BNPL add-on |
Fees as of April 2026. Instalment MDRs for Akulaku and Indodana are not publicly listed — contact each provider directly for a merchant rate quote. Consumer credit limits for Akulaku (“Up to Rp 20M”) and Indodana (“Up to Rp 8M”) are approximate figures based on publicly available product information and are not verified against current RIPLAY documents; verify with each provider directly, as limits vary by user profile and are subject to change.
Three things this table does not fully capture:
SPayLater is not a Kredivo competitor for your decision. If you sell on Shopee, SPayLater is already available in your Seller Centre — no separate signup, no negotiation. If you do not sell on Shopee, SPayLater is irrelevant. The choice between Kredivo and SPayLater only matters if you sell on both Shopee and other platforms.
Akulaku converts well in specific categories. Electronics, appliances, and home goods buyers on Tokopedia and Lazada have strong Akulaku adoption. If your catalog skews toward high-ticket electronics, test Akulaku’s approval rates in your category before assuming Kredivo is the better fit.
Indodana works best as a complement, not a replacement. Its consumer base is smaller and its credit limits (up to Rp 8M) are lower than Kredivo’s Rp 30M ceiling. For high-AOV products, Kredivo’s higher consumer credit limit is meaningfully better for conversion.
Not sure which payment setup is right for your Indonesia store? The Buy Now Pay Later for Ecommerce hub covers the full decision framework — from BNPL providers to payment gateways to accounting tools.
Which Ecommerce Platforms Support Kredivo at Checkout?
Kredivo is available at 4,000+ merchant touchpoints including Tokopedia, Lazada, Bukalapak, and Blibli. Shopee Indonesia is not supported — Shopee’s checkout exclusively surfaces SPayLater. Independent ecommerce stores can integrate Kredivo via direct API. For platform sellers, integration is handled at the platform level after your Kredivo merchant account is active — no separate technical implementation required (Kredivo merchant page).
Tokopedia: Kredivo is available as a native payment method in Tokopedia’s checkout. No additional technical setup is needed once your Kredivo merchant account is active and linked. Buyers with a Kredivo account will see the option automatically.
Lazada: Same model. Kredivo appears in Lazada’s checkout payment selection for eligible buyers. Seller-side requires an active Kredivo merchant account linked to your Lazada store.
Bukalapak: Supported. Integration follows the same platform-level model — merchant account activation, then Kredivo surfaces at checkout.
Blibli: Supported, with stronger relevance for electronics and home goods categories that Blibli’s buyer base tends to purchase.
Shopee: Not supported. SPayLater is Shopee Indonesia’s exclusive BNPL. There is no pathway to offer Kredivo within Shopee’s payment options. For Shopee sellers, SPayLater is the only BNPL route — and it is enabled through your Seller Centre settings without any contact with Kredivo.
Your own website: Kredivo provides a direct API and pre-built plugins for WooCommerce, Magento, and custom checkout implementations. Integration complexity is comparable to connecting a standard payment gateway. You will need basic developer support unless a pre-built plugin covers your platform.
How Do You Sign Up as a Kredivo Merchant?
To become a Kredivo merchant, apply at merchant.kredivo.com. Approval typically takes 5–10 business days. Required documents include a business registration (SIUP or NIB), tax ID (NPWP), active business bank account, and product category description. There is no signup fee or monthly minimum to participate in the Kredivo merchant program.
The full process:
Step 1 — Register at merchant.kredivo.com. Create an account and fill in your business details including company name, registered address, business category, and estimated monthly transaction volume.
Step 2 — Submit verification documents. You will need:
- Surat Izin Usaha Perdagangan (SIUP) or Nomor Induk Berusaha (NIB)
- Nomor Pokok Wajib Pajak (NPWP) for your business entity
- Active business bank account in the name of your registered business
- Short description of your product categories
Step 3 — Review and sign the merchant agreement. Kredivo will provide a merchant agreement that includes your negotiated MDR rates. Review these carefully — your instalment MDR is locked in at this stage. If you expect high volume, negotiate before signing.
Step 4 — Wait for approval. Approval takes 5–10 business days. Kredivo may request additional documentation for certain product categories or higher-risk merchant profiles.
Step 5 — Go live. For Tokopedia and Lazada integrations, your Kredivo account is linked to the platform and Kredivo begins surfacing at checkout. For your own site, Kredivo’s technical team provides integration documentation.
One practical note: Kredivo’s merchant approval process is designed for registered Indonesian businesses (PT, CV, or similar). Sole traders and informal sellers may face additional review steps. Ensure your NPWP and bank account match your registered business entity name before submitting.
Is Kredivo Worth Enabling for Your Indonesian Store?
For multi-platform sellers on Tokopedia, Lazada, or Bukalapak — yes, Kredivo is worth enabling. The 1% fee on 30-day plans is among the lowest in Indonesian BNPL, the consumer base is the largest of any independent provider, and platform integration requires no additional technical work once your account is active. The ROI depends on whether your average order value and product category align with where BNPL conversion is strongest: items above Rp 500,000 in fashion, electronics, home goods, and health categories.
Three questions determine whether Kredivo makes sense for your specific store:
What is your average order value? Based on patterns reported across Indonesian merchant communities and seller forums, BNPL conversion is typically strongest for purchases in the Rp 500,000–3,000,000 range. Below Rp 300,000, most buyers tend to default to bank transfer, e-wallet, or COD. Above Rp 3,000,000, buyers often prefer comparing installment options across multiple channels before committing. Kredivo converts best in the middle band — if your AOV regularly lands there, BNPL will move your numbers.
Which platforms do you sell on? Shopee-only sellers gain zero incremental value from Kredivo. Tokopedia, Lazada, or multi-channel sellers — this is your primary BNPL option. For sellers with their own website, Kredivo’s direct API integration gives you a BNPL option that none of the marketplace-native solutions provide.
What category are you in? Kredivo converts best in fashion, electronics, home goods, and health and beauty. Lower conversion is typical in food, groceries, and digital goods where buyers prefer immediate payment methods. If your catalog is primarily in a low-BNPL category, prioritize getting your payment gateway setup right for Indonesia before adding BNPL complexity.
The honest limitation of Kredivo: BNPL approval is consumer-side. Not every buyer who sees Kredivo at checkout will be approved for a Kredivo credit limit. Unlike a bank transfer or e-wallet where any buyer with the funds can pay, BNPL requires Kredivo to approve the individual customer. In buyer segments with lower income profiles or younger demographics with limited credit history, Kredivo approval rates may be lower than you expect. Build this into your projections — do not assume 100% of buyers who select Kredivo will complete the transaction.
The fee math for instalment plans: a Rp 1,200,000 item at a 2.5% instalment MDR costs you Rp 30,000 per transaction. At 3%, it is Rp 36,000. Against Kredivo’s own data showing at least 30% higher retail sales for merchants who enable it (kredivo.com/merchant), a Rp 30,000–36,000 fee on a converted sale that would otherwise have been abandoned is typically a favorable trade. Run the math for your own margins before committing to instalment plans — 30-day plans at 1% are almost always worth enabling first as a low-risk test.
Frequently Asked Questions
How much does Kredivo charge merchants per transaction?
Kredivo charges a 1% service fee for 30-day paylater transactions, per Kredivo’s official RIPLAY document. For instalment plans (3–24 months), merchant discount rates are negotiated individually and typically fall in the 2–3% range. High-volume merchants may negotiate lower rates. Contact the Kredivo merchant team at merchant.kredivo.com for a direct rate quote.
How long does Kredivo take to settle payments to merchants?
Kredivo settles merchant payments within 3–5 business days after a successful transaction, based on merchant documentation on kredivo.id. Settlement timing can vary by integration channel. Sellers on Tokopedia, Lazada, or Bukalapak receive payouts through each platform’s own disbursement schedule rather than directly from Kredivo.
Which ecommerce platforms support Kredivo at checkout?
Kredivo is available at 4,000+ merchants across Tokopedia, Lazada, Bukalapak, Blibli, and many independent stores, per Kredivo’s merchant page. Shopee is the notable exception — Shopee Indonesia uses SPayLater as its exclusive BNPL option. Kredivo also offers direct API integration for sellers on their own website or custom checkout.
Can I use Kredivo if I only sell on Shopee?
No. Shopee Indonesia’s checkout only supports SPayLater, Shopee’s own BNPL product. Kredivo is not available within Shopee’s payment options. If you sell exclusively on Shopee, SPayLater is automatically available to activate through Seller Centre. Kredivo becomes relevant once you expand to Tokopedia, Lazada, or your own website.
Is Kredivo a better fit than Akulaku for Indonesian ecommerce merchants?
Kredivo has broader platform coverage (Tokopedia, Lazada, Bukalapak, Blibli) and a larger consumer base in Indonesia, making it the stronger default for multi-platform sellers. Akulaku is better established in electronics and appliance categories. For most general merchandise sellers, Kredivo’s wider availability and transparent 1% fee for 30-day plans makes it the easier starting point.